38.6c New Delhi, India, Wednesday, June 19, 2024

Sale of Parle-G Biscuits boom during Lockdown; Parle Records best growth in last forty years

By Ishita Joshi      11 June, 2020 06:00 PM      0 Comments
Sale of Parle-G Biscuits boom during Lockdown; Parle Records best growth in last forty years

Leading food company Parle Products logged the record sales of its famous Parle- G biscuits which was preferred for mass consumption during lockdown due to coronavirus. This was made official by a senior company official on Wednesday, 10th June 2020. 

Everyone's preferred biscuit brand Parle-G, a name that has been a common choice since 1938, has achieved the unique feat of selling most biscuits during this coronavirus lockdown. Although Parle Products, the creators of the Parle-G label, refused to provide their specific sales statistics, they affirmed that, in March, April, and May of this year 2020, the company had spent its best months in its eight decades. 

The company has acquired a market share of about 5 percent in the intensely competitive biscuit sector, backed by Parle-G biscuits, which were purchased by the people when storing food supplies during the pandemic. Parle-G biscuits also gained momentum, as it was preferred by government agencies and NGOs working to distribute food relief packages to people during the pandemic as a result of its economic proposal with a value package of Rs. 2 besides being considered a good source of glucose, said Mayank Shah, Parle Products senior category head. 

Mr. Shah said, “The growth was phenomenal and as a result, Parle was able to increase its market share by 4.5 percent to 5 percent during the lockdown. This is one of the highest in the recent (time). At least in the last 30 to 40 years, we have not seen this kind of growth.” He further added that in his 20 years of working with the biscuits major, he had not witnessed a performance like this.

“Parle-G was comfort food for most Indians and that during times of uncertainty, it was consumed a lot. Even during earlier crises like tsunami and earthquakes, sales of Parle-G biscuits had gone up. That is the kind of trust people depose in the brand”, he stated.

He further added that preference of Parle- G over others may also be because of the biscuit’s long shelf life while adding, “There were many other organizations, which were also helping people by distributing Parle-G biscuits.” 

Mr. Shah also added that Parle had “the highest growth rate among all the biscuit companies” during the lockdown. Anuj Sethi, senior director, Crisil Ratings, which recently conducted a thorough analysis of FMCG (Fast Moving Consumer Goods) players, commented on the matter, “Consumers were taking whatever was available - be it premium or economy priced. Some players may have focused more on premium value SKUs as well.” 

Parle Products Private Limited is an Indian food products company. It owns the famous Parle-G brand biscuit. As of 2012, the Indian biscuit market had a 35 percent dominant share of Parle.

Share this article:

Leave a feedback about this

Trending News Updates
Historic Moment: All Four Gates of Puri’s Jagannath Temple Reopened After BJP’s Landmark Victory in Odisha

Historic Moment All Four Gates of Puris Jagannath Temple Reopened After BJPs Landmark Victory in Odisha

18 June, 2024 11:03 AM
Trending Executive
Education Minister admits irregularities in NEET UG; Centre, NTA to face probing queries in SC

Education Minister admits irregularities in NEET UG; Centre, NTA to face SC probe over exam conduct and paper leak allegations, counselling to proceed.

18 June, 2024 12:14 PM


Trending CelebStreet
Karan Johar moves Bombay High Court against film ‘Shaadi Ke Director Karan Aur Johar’

Karan Johar files a lawsuit in Bombay High Court against the film “Shaadi Ke Director Karan Aur Johar,” seeking to prevent the use of his name in the title.

13 June, 2024 12:01 AM
Trending Judiciary
Conspired to transform India into an Islamic country by 2047: Bombay HC denies bail to 3 Islamists PFI members [Read Order]

Bombay High Court denies bail to three PFI members accused of plotting to turn India into an Islamic state by 2047, citing strong evidence and risk of tampering.

13 June, 2024 12:37 AM
Trending Judiciary
Delhi HC refuses to stay NEET-UG admissions counselling, over paper leak allegations

Delhi High Court refuses to stay NEET-UG 2024 counselling amidst allegations of irregularities.

13 June, 2024 12:48 PM
Trending Judiciary
Centre to hold re-test for 1563 candidates awarded grace marks in NEET UG, 2024 [Read Order]

Centre to hold re-test for 1563 candidates awarded grace marks in NEET UG 2024. Date for re-test to be notified on June 13, results by June 30.

13 June, 2024 01:39 PM


Join Group

Signup for Our Newsletter

Get Exclusive access to members only content by email