38.6c New Delhi, India, Friday, March 29, 2024
CelebStreet

Kim Kardashian’s Makeup Line Sued by Seed Beauty over alleged fear of disclosure of its ‘Trade Secrets’

By Saransh Awasthi      11 August, 2020 12:50 PM      0 Comments
Kim Kardashian KKW Beauty Seed Beauty

A lawsuit against the American TV star Kim Kardashian West’s makeup brand KKW Beauty has been filed by a brand development company, Seed Beauty alleging the fear of disclosure of its trade secrets. According to its website, Seed Beauty is the “premier destination for acceleration & scaling in the beauty industry"

Reports suggest that the lawsuit comes when Kanye West, Kim’s husband, decided to launch his own skincare and beauty brand. Kanye West has even filed for a “Yeezy” trademark. This brand will provide a broad range of beauty and skincare products including makeup, false eyelashes, nail polish, shaving cream, perfumes, toothpaste, deodorant, and even aromatherapy pillows.

Seed beauty fears if KKW is bought out by another company it might reveal its ‘trade secrets’. The brand development company has been credited for the success of both Kim and Kylie's makeup lines. It has its trade secrets to help in making those brands big in the market. According to TMZ, Seed Beauty stated that it had apprehended a similar fear about Kylie’s cosmetic brand, King Kylie in 2016 which later on was acquired by Coty in 2019. They asked Kylie’s business not to reveal its trade secret to Coty but didn’t get any reassurance. 

Now that Coty seems to be on the verge of acquiring KKW, Seed Beauty has expressed their fear against the Competition for gaining Seed’s exclusive supply secrets.

Seed Beauty has requested the Court for an injunction in order to stop KKW from revealing precious trade secrets to their competitions.

 

 



Share this article:



Leave a feedback about this
TRENDING NEWS

arvind-kejriwals-plea-for-interim-release-rejected-by-delhi-high-court
Trending Judiciary
Arvind Kejriwal's plea for interim release rejected by Delhi High Court [Read Order]

Delhi High Court rejects Arvind Kejriwal's plea for interim release in money laundering case related to liquor policy scam, pending ED's response.

28 March, 2024 10:50 AM
youtuber-strings-plea-against-youtube-accounts-suspension-andhra-pradesh-hc-issues-notice-to-centre-google
Trending Top Stories
BREAKING: Youtuber String’s plea against Youtube accounts suspension: Andhra Pradesh HC issues notice to Centre, Google

Andhra Pradesh High Court issues notice to the Centre and Google LLC on Youtube journalist String’s plea against suspension of its accounts by Google (which owns Youtube).

28 March, 2024 11:26 AM

TOP STORIES

delhi-liquor-scam-court-remands-arvind-kejriwal-to-ed-custody-till-march-28-read-remand-application
Trending Judiciary
Delhi liquor scam: Court remands Arvind Kejriwal to ED custody till March 28 [Read Order]

Delhi liquor scam: Arvind Kejriwal remanded to ED custody till March 28. Court grants agency permission for interrogation in liquor policy case.

23 March, 2024 11:53 AM
sc-dismisses-centres-plea-for-review-of-judgment-directing-ed-to-furnish-written-grounds-of-arrest-to-pmla-accused
Trending Judiciary
SC dismisses Centre’s plea for review of judgment directing ED to furnish written grounds of arrest to PMLA accused [Read Order]

Supreme Court dismisses Centre's plea, upholds judgment mandating Enforcement Directorate to provide written grounds of arrest in PMLA cases.

23 March, 2024 03:14 PM
kerala-hc-to-hear-lesbian-couples-plea-against-forced-conversion-therapy-on-april-9
Trending Judiciary
Kerala HC to hear lesbian couple’s plea against forced conversion therapy on April 9

Kerala HC will hear a lesbian couple’s plea highlighting that one of them was subjected to forced conversion therapy.

23 March, 2024 03:30 PM
how-can-people-be-compelled-to-vote-madras-hc-asks
Trending Judiciary
“How can people be compelled to vote? Madras HC asks

“How can people be compelled to vote?”, the Madras HC queried in a plea asking employers in Tamil Nadu to demand proof from employees of having voted on polling day.

23 March, 2024 05:04 PM

ADVERTISEMENT


Join Group

Signup for Our Newsletter

Get Exclusive access to members only content by email