Have you wondered if the Louis Vuitton bag you bought from a vintage reseller was legit? You may now be able to know for sure thanks to artificial intelligence.
According to a report by Elle, Entrupy, a company founded in 2012 and backed by Louis Vuitton, claims to identify fake designer bags with great accuracy.
Entrupy claims its tool can authenticate products from luxury brands like Balenciaga, Burberry, Gucci, and Louis Vuitton.
"The whole point of doing this is to add trust and make it verifiable as a third party," Vidyuth Srinivasan, the cofounder and CEO of Entrupy, told Elle in a recent interview.
Reportedly, to use the AI-powered authenticator, users are prompted to take photos of the product from every possible angle after inserting their smartphone into Entrupy's hardware device.
The device has microscopic lens that the company claims can magnify the phone camera to take granular photos of features like a product's designer plaque and material.
