38.6c New Delhi, India, Sunday, August 31, 2025
Top Stories Supreme Court
Political NEWS Legislative Corner Celebstreet International Videos
Subscribe Contact Us
close
Business

Louis Vuitton, Cartier, Prada to use blockchain to combat dummy products

By Snehal Khemka      28 April, 2021 08:10 PM      0 Comments
Louis Vuitton Cartier Prada blockchain

Luxurious labels Louis Vuitton, Cartier, and Prada have decided to part with the Aura Blockchain Consortium to supply shoppers with a blockchain-backed seal of authenticity for their merchandise. 

The consortium by the worlds largest luxurious product producers will present prospects with a further technique to show that their merchandise is real upon buy.

The counterfeit luxurious items market in the world over is valued at almost $1 trillion, in response to studies.

An ASSOCHAM report dating back to 2018 signified that the fake luxury goods market in India alone was worth Rs 6,000 crore. A significant part of the market is made up of goods from LVMH, Louis Vuittons parent company, Prada, and Cartiers parent company Richemont.

Blockchain authenticity will remain unquestionable as the digital ledger is not hackable and will record the entire transaction history of each item that will be purchased. 

This will further make every item traceable from its first purchase all the way down to its return back to the fashion houses. Since all the certificates will be encrypted, there will be no room for fake certificates or hacked certificates.

The consortium hopes that this will increase peoples willingness to sell second-hand luxury goods. Despite brands going to be using blockchain technology, they have no plans currently in place to start accepting cryptocurrency payments, according to a Bloomberg report.

The consortium is already in talks with other luxury brands to add them to the group. The plan is to use the system as an industry standard instead of letting individual brands resolve it with their own solutions and methodologies.

According to LVMHs Managing Director Antonio Belloni Louis Vuitton, Bulgari and Hublot have already tried the technology, while Tiffany is the next to join the block.

There might be new processes involved in Aura Blockchain as the technology evolves further, said Cyrille Vigneron, CEO of Cartier. 

Cartier recently tested out a new feature that uses blockchain technology ensuring that products that are being returned havent been altered or changed.



Share this article:



Leave a feedback about this
TRENDING NEWS

words-spreads-faster-than-winds-sc-relies-on-testimony-of-neighbour-acquits-woman-in-dowry-harassment-case
Trending Judiciary
'Words spreads faster than winds,' SC relies on testimony of neighbour; acquits woman in dowry harassment case [Read Judgment]

SC acquits woman in dowry case, citing neighbour’s testimony: “Word spreads faster than wind” — conviction under Section 498A set aside.

30 August, 2025 05:54 PM
sc-refuses-to-entertain-plea-against-use-of-temples-land-funds-for-building-college-in-chennai
Trending Judiciary
SC refuses to entertain plea against use of temples' land, funds for building college in Chennai

SC refuses plea against use of Chennai temples’ land, ₹25 cr funds for building college, says using temple assets for education not improper.

30 August, 2025 06:01 PM

TOP STORIES

sc-restores-mandatory-20-percent-deposit-for-suspension-of-sentence-in-cheque-bounce-case
Trending Judiciary
SC Restores Mandatory 20% Deposit for Suspension of Sentence in Cheque Bounce Case [Read Order]

SC sets aside P&H HC order; rules 20% deposit mandatory for suspension of sentence in ₹8.65 crore cheque bounce case under NI Act.

25 August, 2025 12:35 PM
18-former-judges-write-to-union-home-minister-amit-shah-criticizing-his-remarks-on-justice-b-sudershan-reddy
Trending Judiciary
18 Former Judges write to Union Home Minister Amit Shah, criticizing his remarks on Justice B Sudershan Reddy

18 ex-judges write to Union HM Amit Shah, criticizing his remarks on Justice B Sudershan Reddy, stressing judicial independence and dignity.

25 August, 2025 03:09 PM
sc-stays-investigation-into-firs-against-csds-co-director-sanjay-kumar
Trending Judiciary
SC stays investigation into FIRs against CSDS co director Sanjay Kumar

SC stays probe into FIRs against CSDS co-director Sanjay Kumar over Maharashtra polling data post; says multiple cases show harassment motive.

25 August, 2025 03:14 PM
influencers-indulging-in-commercial-speech-cant-claim-fundamental-right-sc
Trending CelebStreet
Influencers indulging in commercial speech can't claim fundamental right: SC

SC: Influencers making commercial speech can’t claim fundamental rights; must apologize and act responsibly towards community sensitivities.

25 August, 2025 04:18 PM

ADVERTISEMENT


Join Group

Signup for Our Newsletter

Get Exclusive access to members only content by email