38.6c New Delhi, India, Saturday, May 25, 2024
Business

Wow! Momo Foods and Cafe Coffee Day get into a strategic partnership

By Saumya Srivastava      29 June, 2020 04:38 PM      0 Comments
Wow! Momo Foods and Cafe Coffee Day get into a strategic partnership

Wow! Momo Foods which operates two quick-service restaurants (QSR) brands: Wow! Momo and Wow! China launched its grocery arm Wow! Momo Essential Services during the coronavirus pandemic, in April this year.

It has now entered into a strategic partnership with India’s largest homegrown coffee chain, Cafe Coffee Day (CCD). 

The QSR chain’s offerings will be available at around 30 CCD outlets across the three traditional formats – dine-in, takeaway, and delivery.

The pilot project took off on 27th June 2020 at CCD outlets across Kolkata, Bengaluru, and Mumbai. It saw a positive start over its first weekend as stated by Sagar Daryani, Wow! Momo CEO and Co-founder. 

A commercial model has been devised by CCD and Wow! Momo under which they will share costs and revenue. 

Sagar said, “2020 will be all about collaboration and hyper-bundling of experiences. We find this collaboration a perfect one under PM Modi’s push for encouraging locally grown brands. On one hand, we have a brand that redefined coffee drinking experience in the country, and on the other hand, it is Wow! Momo, which has created a national chain and a category out of a roadside snack like momo.”

Commenting on the partnership, CCD CEO Vinay Bhopatkar, said, “We believe collaborating with Wow! Momo will give us the right synergies to offer our young consumers the experiences they are looking for under the same roof and give them another reason to enjoy their favorite snack and coffee, with safety.”

CCD, credited with bringing the coffee shop chain in India, has over 1,000 outlets across the country. It opened its first cafe in Bengaluru in 1996.

The partnership comes on the back of the Kolkata-based QSR startup’s 2020 vision of collaboration and co-creation. 



Share this article:



Leave a feedback about this
TRENDING NEWS

live-coverage-in-depth-exploration-of-bhartiya-sakshya-adhiniyam-bsa-at-dhcba-lecture-series
Trending Events & Opportunity
LIVE Coverage: In-Depth Exploration of Bhartiya Sakshya Adhiniyam (BSA) at DHCBA Lecture Series [Watch Live]

LIVE Coverage: DHCBA Lecture Series explores the Bhartiya Sakshya Adhiniyam (BSA), 2023 with Justice Bhambhani & Senior Advocate Jayant Mehta. Tune in at 5pm on LawStreet Journal!

24 May, 2024 11:30 AM
bjp-moves-supreme-court-against-calcutta-high-courts-ban-on-derogatory-ads-targeting-tmc
Trending Judiciary
BJP Moves Supreme Court Against Calcutta High Court's Ban on "Derogatory" Ads Targeting TMC

BJP moves Supreme Court against Calcutta High Court order banning "derogatory" ads targeting TMC during Lok Sabha elections, seeks urgent hearing.

24 May, 2024 12:12 PM

TOP STORIES

supreme-court-refuses-to-entertain-plea-for-stay-on-new-criminal-laws
Trending Judiciary
Supreme Court refuses to entertain plea for stay on new criminal laws

SC refuses plea to stay new criminal laws. Court deems the plea casual, noting laws aren't yet implemented. Petitioner withdraws. Laws effective from July 1, 2024.

20 May, 2024 12:58 PM
scba-election-result-2024-know-the-newly-elected-members
Trending Know The Law
SCBA Election Result 2024, Know the newly elected members

SCBA Election Result 2024: Senior Advocate Kapil Sibal elected President. Know the newly elected members and key office bearers leading the Supreme Court Bar Association.

20 May, 2024 03:03 PM
cannot-allow-the-game-of-hide-and-seek-for-committing-murder-of-an-unborn-child-mp-high-court
Trending Judiciary
Cannot Allow the Game of Hide and Seek for Committing Murder of an Unborn Child: MP High Court [Read Order]

MP High Court denies abortion for minor rape victim, condemns misuse of legal authority to terminate pregnancy and prevent justice.

20 May, 2024 03:52 PM
pune-porsche-hit-and-run-bail-granted-to-17-year-old-in-under-14-hours-asked-to-write-essay
Trending Judiciary
Pune Porsche Hit & Run: Bail Granted to 17 Year Old in Under 14 Hours, Asked to write essay

Bail granted to 17-year-old in Pune Porsche hit-and-run case within 14 hours. Conditions include educational tasks, supervision, and counseling. Incident killed two.

20 May, 2024 04:30 PM

ADVERTISEMENT


Join Group

Signup for Our Newsletter

Get Exclusive access to members only content by email