38.6c New Delhi, India, Thursday, May 23, 2024

Kim Kardashian’s Makeup Line Sued by Seed Beauty over alleged fear of disclosure of its ‘Trade Secrets’

By Saransh Awasthi      11 August, 2020 12:50 PM      0 Comments
Kim Kardashian KKW Beauty Seed Beauty

A lawsuit against the American TV star Kim Kardashian West’s makeup brand KKW Beauty has been filed by a brand development company, Seed Beauty alleging the fear of disclosure of its trade secrets. According to its website, Seed Beauty is the “premier destination for acceleration & scaling in the beauty industry"

Reports suggest that the lawsuit comes when Kanye West, Kim’s husband, decided to launch his own skincare and beauty brand. Kanye West has even filed for a “Yeezy” trademark. This brand will provide a broad range of beauty and skincare products including makeup, false eyelashes, nail polish, shaving cream, perfumes, toothpaste, deodorant, and even aromatherapy pillows.

Seed beauty fears if KKW is bought out by another company it might reveal its ‘trade secrets’. The brand development company has been credited for the success of both Kim and Kylie's makeup lines. It has its trade secrets to help in making those brands big in the market. According to TMZ, Seed Beauty stated that it had apprehended a similar fear about Kylie’s cosmetic brand, King Kylie in 2016 which later on was acquired by Coty in 2019. They asked Kylie’s business not to reveal its trade secret to Coty but didn’t get any reassurance. 

Now that Coty seems to be on the verge of acquiring KKW, Seed Beauty has expressed their fear against the Competition for gaining Seed’s exclusive supply secrets.

Seed Beauty has requested the Court for an injunction in order to stop KKW from revealing precious trade secrets to their competitions.



Share this article:

Leave a feedback about this

Trending Judiciary
Supreme Court dismisses plea for review of judgment on Article 370 [Read Order]

SC dismisses petitions challenging its ruling on Article 370, affirming the Centre's decision to revoke J&K's special status and create two Union Territories.

22 May, 2024 12:55 PM
Trending Judiciary
Manish Sisodia Bail: Court Cites "Great Betrayal of Democratic Principles" in Liquor Policy Case

Delhi HC rejects Manish Sisodia's bail plea in the liquor policy scam case, calling his conduct a "great betrayal of democratic principles" and a misuse of power.

22 May, 2024 01:11 PM


Trending Judiciary
ED to seek court nod for custody of accused, if not arrested till cognisance of complaint: SC [Read Judgment]

The Supreme Court ruled that the Enforcement Directorate must seek court approval for custody of an accused if not arrested before the court takes cognizance of a complaint.

17 May, 2024 01:38 PM
Trending Judiciary
Fundamental right to health includes consumers' right to be made aware of quality of products: SC [Read Order]

Right to health includes consumers' right to know product quality. Advertisers must submit self-declarations for ads to ensure transparency and accountability: SC

17 May, 2024 01:43 PM
Trending Judiciary
SC asks ED to file response to Soren's plea for interim on May 20

SC asks ED to file a response by May 20 to Hemant Soren's plea for interim bail during Lok Sabha elections, with a hearing scheduled for May 21.

17 May, 2024 06:12 PM
Trending Judiciary
SC notice to EC on plea by ADR for release of voters turnout data

SC issues notice to EC on ADR plea to release voter turnout data. SC demands EC to disclose vote counts within 48 hours after each phase of the 2024 Lok Sabha polls.

18 May, 2024 11:16 AM


Join Group

Signup for Our Newsletter

Get Exclusive access to members only content by email