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NEW DELHI: The Animal Welfare Board of India has asked the people to observe Cow Hug Day on February 14, which is projected as Valentines day, saying it "will bring emotional richness, will increase our individual and collective happiness".
The secretary of the department, under the directions of the Ministry of Fisheries, Animal Husbandry and Dairying, Government of India, took cognisance of the depletion of Indian culture due to western impact and asked Indians to hug cows as it brings emotional richness.
"We all know that the Cow is the backbone of Indian culture and rural economy, sustains our life, represent cattle wealth and biodiversity. It is known as "Kamdhenu" and "Gaumata" because of its nourishing nature like mother, the giver of all providing riches to humanity," it said
"Vedic traditions are almost on the verge of extinction due to the progress of west culture over time. The dazzle of western civilization has made our physical culture and heritage almost forgotten," it said.
The Board also pointed out in view of the immense benefit of the cow, hugging with cow will bring emotional richness hence will increase our individual and collective happiness.
"Therefore, all the cow lovers may also celebrate the February 14 as Cow Hug day keeping in mind the importance of mother cow and make life happy and full of positive energy," it added.
