38.6c New Delhi, India, Saturday, June 22, 2024
Executive

RBI ropes in Amitabh Bachchan for customer awareness campaign to prevent gullible account holders from being duped by fraudsters

By Arundhuti Deshmukh      28 September, 2020 03:36 PM      0 Comments
Reserve Bank of India Amitabh Bachchan

Mumbai, Sep 27, 2020: The Reserve Bank has roped in Bollywood megastar Amitabh Bachchan for the customer awareness campaign to prevent gullible account holders from being duped by fraudsters.

As part of the public awareness initiative of RBI, the regulator keeps informing about dos and don'ts that have to be followed by customers to transact safely and securely.

Besides its main twitter handle, RBI has another twitter account called ''RBI Says''. Here, Big B shared a message on Sunday (Sep 27, 2020) saying "the cost of awareness is hardly a penny, but ignorance can cost you hard-earned money."

The regulator has been running the campaign for more than a year not only in English and Hindi but in various regional languages for maximum reach. It keeps on repeating the message so that people don't forget their rights and responsibilities.

It also started a Facebook page with the same name in early April. At that time, it also launched a safety campaign advising people to remain healthy and safe by not going to bank branches as the nation was put under lockdown to help contain the spread of coronavirus infections.

Bachchan promoted digital banking during the lockdown period urging people to adopt digital payment and be safe. RBI has emerged as the most popular central bank on twitter, beating the US Federal Reserve and European Central Bank in terms of the number of followers.

RBI's twitter handle has 9.66 lakh followers while the world's most powerful central bank US Federal Reserve has about 6.64 lakh followers.

European Central Bank, the second most powerful monetary authority in the world, has 5.81 lakh followers.



Share this article:



Leave a feedback about this
TRENDING NEWS


TOP STORIES

women-including-housewife-approach-ncw-against-controversial-ips-officer-gyaneshwar-singh
Trending Crime, Police And Law
Women, including housewife, approach NCW against controversial IPS officer Gyaneshwar Singh

Two women approach NCW against controversial IPS officer Gyaneshwar Singh, citing harassment for tweets based on news reports about his involvement in high-profile cases.

17 June, 2024 03:10 PM
courts-this-week-law-street-journal-s-weekly-round-up-of-sc-anf-hcs-june-10-june-15
Trending Judiciary
Courts this Week: Law Street Journal's Weekly Round-Up of SC & HCs [June 10 - June 15]

Get the latest updates from the Supreme Court of India and the High Courts ! Here’s a round up of the week's top legal stories in a quick, easy-to-read summary.

17 June, 2024 03:29 PM
man-sues-apple-for-5-million-blaming-company-for-divorce-after-wife-discovers-deleted-messages-with-sex-workers
Trending Business
Man sues Apple for £5 million, blaming company for divorce after wife discovers ‘deleted messages’ with sex workers

A UK man sues Apple for £5M, claiming their unclear policy on deleted messages led to his divorce after his wife found texts to sex workers on another device.

17 June, 2024 04:26 PM
ex-karnataka-cm-yediyurappa-appears-before-cid-for-pocso-case-probe-with-protection-of-no-arrest
Trending Crime, Police And Law
Ex-Karnataka CM Yediyurappa appears before CID for POCSO case probe, with protection of 'no arrest'

Ex-Karnataka CM Yediyurappa appears before CID for POCSO case probe, denies allegations, granted ‘no arrest’ protection. Next hearing: June 28.

17 June, 2024 04:46 PM

ADVERTISEMENT


Join Group

Signup for Our Newsletter

Get Exclusive access to members only content by email