38.6c New Delhi, India, Saturday, June 22, 2024

Sale of Parle-G Biscuits boom during Lockdown; Parle Records best growth in last forty years

By Ishita Joshi      11 June, 2020 06:00 PM      0 Comments
Sale of Parle-G Biscuits boom during Lockdown; Parle Records best growth in last forty years

Leading food company Parle Products logged the record sales of its famous Parle- G biscuits which was preferred for mass consumption during lockdown due to coronavirus. This was made official by a senior company official on Wednesday, 10th June 2020. 

Everyone's preferred biscuit brand Parle-G, a name that has been a common choice since 1938, has achieved the unique feat of selling most biscuits during this coronavirus lockdown. Although Parle Products, the creators of the Parle-G label, refused to provide their specific sales statistics, they affirmed that, in March, April, and May of this year 2020, the company had spent its best months in its eight decades. 

The company has acquired a market share of about 5 percent in the intensely competitive biscuit sector, backed by Parle-G biscuits, which were purchased by the people when storing food supplies during the pandemic. Parle-G biscuits also gained momentum, as it was preferred by government agencies and NGOs working to distribute food relief packages to people during the pandemic as a result of its economic proposal with a value package of Rs. 2 besides being considered a good source of glucose, said Mayank Shah, Parle Products senior category head. 

Mr. Shah said, “The growth was phenomenal and as a result, Parle was able to increase its market share by 4.5 percent to 5 percent during the lockdown. This is one of the highest in the recent (time). At least in the last 30 to 40 years, we have not seen this kind of growth.” He further added that in his 20 years of working with the biscuits major, he had not witnessed a performance like this.

“Parle-G was comfort food for most Indians and that during times of uncertainty, it was consumed a lot. Even during earlier crises like tsunami and earthquakes, sales of Parle-G biscuits had gone up. That is the kind of trust people depose in the brand”, he stated.

He further added that preference of Parle- G over others may also be because of the biscuit’s long shelf life while adding, “There were many other organizations, which were also helping people by distributing Parle-G biscuits.” 

Mr. Shah also added that Parle had “the highest growth rate among all the biscuit companies” during the lockdown. Anuj Sethi, senior director, Crisil Ratings, which recently conducted a thorough analysis of FMCG (Fast Moving Consumer Goods) players, commented on the matter, “Consumers were taking whatever was available - be it premium or economy priced. Some players may have focused more on premium value SKUs as well.” 

Parle Products Private Limited is an Indian food products company. It owns the famous Parle-G brand biscuit. As of 2012, the Indian biscuit market had a 35 percent dominant share of Parle.

Share this article:

Leave a feedback about this

Trending Judiciary
Gravity of offence not relevant when considering bail for juvenile [Read Order]

Allahabad High Court grants bail to a juvenile in a serious criminal case, ruling that the gravity of the offence is not a relevant factor in bail decisions.

22 June, 2024 11:18 AM
Trending Executive
New Anti-Cheating Law enacted: Analysis

In-depth analysis of India’s new Anti-Cheating Law, the Public Examinations (Prevention of Unfair Means) Act, 2024, aimed at curbing exam malpractices.

22 June, 2024 11:38 AM


Trending Crime, Police And Law
Women, including housewife, approach NCW against controversial IPS officer Gyaneshwar Singh

Two women approach NCW against controversial IPS officer Gyaneshwar Singh, citing harassment for tweets based on news reports about his involvement in high-profile cases.

17 June, 2024 03:10 PM
Trending Judiciary
Courts this Week: Law Street Journal's Weekly Round-Up of SC & HCs [June 10 - June 15]

Get the latest updates from the Supreme Court of India and the High Courts ! Here’s a round up of the week's top legal stories in a quick, easy-to-read summary.

17 June, 2024 03:29 PM
Trending Business
Man sues Apple for £5 million, blaming company for divorce after wife discovers ‘deleted messages’ with sex workers

A UK man sues Apple for £5M, claiming their unclear policy on deleted messages led to his divorce after his wife found texts to sex workers on another device.

17 June, 2024 04:26 PM
Trending Crime, Police And Law
Ex-Karnataka CM Yediyurappa appears before CID for POCSO case probe, with protection of 'no arrest'

Ex-Karnataka CM Yediyurappa appears before CID for POCSO case probe, denies allegations, granted ‘no arrest’ protection. Next hearing: June 28.

17 June, 2024 04:46 PM


Join Group

Signup for Our Newsletter

Get Exclusive access to members only content by email